There are 5 main types of customer analytics to consider when deciding how to measure how you’re doing with customers.  Each can help you make better business decisions. However, not all of them will be the right metrics for your business.

Customer Analytics

1. Customer Journey Analytics 2. Engagement Metrics 3. Loyalty and Retention 4. Customer Lifetime Value 5. Voice of Customer

Customer Analytics

Customer Analytics are tough – but you can simplify them with Augmented VoC