This week, we got into the weeds of digital content production with A. Lee Judge. Lee is the co-founder and CEO of Content Monsta, a B2B marketing content agency that specializes in podcasting.
What really sets him apart is his focus on generating and proving ROI which comes from his own experience as a marketer. There is a multitude of services for B2B marketers to outsource their content generation efforts, but Lee realized there was still a huge gap: a lack of providers who understood the needs of marketing from an insider’s perspective. So naturally, that was the need he set out to fulfill with Content Monsta.
We get into the nitty-gritty of a content-based growth strategy, and opening the door for authentic marketing creativity from your employees – and in some special cases, customers too. Enjoy!
About A. Lee Judge
A. Lee Judge is the Co-Founder and CMO of Content Monsta, a content marketing production agency. Lee has over 25 years of marketing, media, and sales operation experience directing initiatives at multiple global technology organizations.
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About Voices of CX Podcast
The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.
📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).