B2B Content Marketing with a Growth Strategy: A. Lee Judge – S10E7

B2B Content Marketing with a Growth Strategy: A. Lee Judge – S10E7


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This week, we got into the weeds of digital content production with A. Lee Judge. Lee is the co-founder and CEO of Content Monsta, a B2B marketing content agency that specializes in podcasting.

What really sets him apart is his focus on generating and proving ROI which comes from his own experience as a marketer. There is a multitude of services for B2B marketers to outsource their content generation efforts, but Lee realized there was still a huge gap: a lack of providers who understood the needs of marketing from an insider’s perspective. So naturally, that was the need he set out to fulfill with Content Monsta.

We get into the nitty-gritty of a content-based growth strategy, and opening the door for authentic marketing creativity from your employees – and in some special cases, customers too. Enjoy!  

About A. Lee Judge

A. Lee Judge is the Co-Founder and CMO of Content Monsta, a content marketing production agency. Lee has over 25 years of marketing, media, and sales operation experience directing initiatives at multiple global technology organizations.

Connect with A. Lee Judge

Follow A. Lee Judge on LinkedIn

Visit Content Monsta at contentmonsta.com

Listen to The Business of Marketing Podcast at contentmonsta.com/podcasts

Connect with the Voices of CX

Follow Worthix on LinkedIn
Follow Worthix on Instagram: @voicesofcx

Follow Mary Drumond on LinkedIn
Follow Mary Drumond on Twitter: @drumondmary

About Voices of CX Podcast

The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).


Coming Soon!


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Mary Drumond

Mary Drumond

Mary Drumond is Chief Marketing Officer at Worthix, the world's first cognitive dialogue technology, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.



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