Mary Drumond sits down with Worthix’s Director of Customer Success, Peter Sooter, to talk about how to increase engagement of surveys and market research with segmentation.
He has insight galore to share about Hilary DeCamp’s Season 5 episode that he makes direct use of in his work.
The main takeaways (hidden beneath a little sarcasm) are how segmentation can help you increase engagement and minimize survey fatigue, how to deal with common measurement issues, and how to make sure bad response rates aren’t skewing your data.
This episode was recorded live. Watch the full video on YouTube
To listen to the original podcast with Hilary DeCamp
About Hilary DeCamp
Hilary oversees LRW’s quantitative research methods, strategies and tactics. She especially loves to collaborate with LRW clients and staff to solve the most challenging business problems in a world of rapidly changing marketing tools and research methods. Hilary enjoys figuring out what matters to people, in both making their product choices and determining their customer satisfaction. Prior to joining LRW, Hilary previously served in research roles at M/A/R/C and Los Angeles Times. She guest lectures at USC, holds an M.M.R. from the University of Georgia and a B.S. in quantitative psychology from UCLA.
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Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.
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Worthix was born in the Experience where customers are the backbone, and customer-centricity is the soul of every company. Innovation is at our core, and we believe in welding technology to bring companies and customers together. Our purpose is to use cutting edge mathematical models and Artificial Intelligence to extract actionable, relevant, and easy-to-understand insight straight from your customers’ minds.