What Makes an Effective B2B Social Media Strategy?: Chris Strub

What Makes an Effective B2B Social Media Strategy?: Chris Strub

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Mary Drumond sits down with Worthix’s digital marketer, Hannah Michelle Lambert to talk about practical applications of concepts that Chris Strub discussed in his season 5 episode. In this “off the cuff” episode, key topics touched on are video content, B2B social media strategy, and multi-platform presence.

This episode was recorded live. Watch the full video on YouTube

About Chris Strub:

Chris serves as both a consultant, offering social media best practices to nonprofits, and as an on-scene host, creating hours of real-time live video content to raise awareness and drive donations. In the winter of 2017, Chris served as a National Red Kettle Ambassador for The Salvation Army USA.

When Chris isn’t on scene at a giving day, social media conference or training session, he is based out of downtown Greenville, South Carolina.

Chris is a live-stream content creator who’s recorded countless podcast and live video interviews with influencers from around the world out of his signature ‘#FlyTheWStudio,’ a tribute to his favorite team, the Chicago Cubs.

Chris is a versatile mobile storyteller, best known for being the first person to live-stream and Snapchat in all 50 U.S. states.

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Mary Drumond

Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.

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About Worthix

Worthix was born in the Experience where customers are the backbone, and customer-centricity is the soul of every company. Innovation is at our core, and we believe in welding technology to bring companies and customers together. Our purpose is to use cutting edge mathematical models and Artificial Intelligence to extract actionable, relevant, and easy-to-understand insight straight from your customers’ minds.

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Mary Drumond

Mary Drumond

Mary Drumond is Chief Marketing Officer at Worthix, the world's first cognitive dialogue technology, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.

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